Spotify’s entry reshapes French audiobook market, says Madrigall audio chief

The Reader Times desk 23 October 2026 Based on Livres Hebdo reporting

Engraved illustration of a library room with a study desk, shelves and warm light. — Editorial illustration for The Reader Times.

Mathilde Davignon, director of audio development at Madrigall, says Spotify’s arrival in France has triggered a major shift for the audiobook sector.

In a video interview, Davignon assessed the impact of Spotify’s launch on the French audiobook market, describing it as a “game changer” for publishers.

She noted that the streaming platform’s presence forces traditional players to rethink distribution, pricing and audience engagement, accelerating a broader digital transformation.

The interview also examined the future of the Écoutez lire collection, founded by Paule du Bouchet and marking its 20th anniversary in 2024.

Davignon explained that the imprint is expanding beyond conventional audio books, experimenting with new formats and revisiting its editorial strategy to stay competitive.

According to the discussion, the combined pressure from Spotify and the collection’s diversification is prompting the French audiobook sector to adopt more innovative production and marketing approaches.