Tittel received the honor in a formal ceremony on October 1, citing the preservation of the city’s book culture as the primary justification. The award recognized her efforts to maintain Berlin’s oldest bookshop and the buyback of the Nicolaiverlag, the city’s oldest publisher, both established in 1713. These two entities were subsequently reunited to form the Nicolaische Verlagsbuchhandlung.
In an interview with BuchMarkt, Tittel expressed anticipation for the upcoming Christmas season, noting that the initial days of the holiday trade often provide early indications of overall performance. She also highlighted her current reading material, 2033 by Bijan Moini, a dystopian novel published by Atrium Verlag that explores the potential rise of a right-wing party and the resilience of democracy.
Reflecting on broader industry challenges, Tittel emphasized the importance of self-efficacy in times of crisis. She referenced Rutger Bregmann’s Moralische Ambition, which illustrates how individuals have historically left lasting impacts. Tittel advocated for all market participants, regardless of size, to share responsibility for maintaining title diversity and upholding the book price binding law.
She further suggested that the Börsenverein should develop strategies to support members in preserving the variety of titles available. Tittel argued that those working in the book trade should collectively work to enhance the reading ability of the population.