While background music is uncommon in German book retail, Manulit has integrated it into its store concept as a deliberate ambience tool.
The Cologne shop curates playlists that complement its literary offerings, aiming to influence shopper mood and dwell time.
According to the report, the initiative reflects a broader trend of retailers seeking sensory strategies to differentiate the in‑store experience.
Manulit’s approach suggests that thoughtful audio can become a subtle yet effective element of retail design in the book trade.