The Dalí Museum, which calls itself “The Dalí,” opened its AI‑driven exhibition “Dalí Lives” in 2019, featuring a life‑sized screen that speaks in the artist’s voice and mimics his gestures.
According to the museum, the system was trained for more than a thousand hours on roughly six thousand photographs, film frames and audio recordings of Dalí, allowing it to generate new footage that responds to individual visitors.
When the exhibit launched, it offered 45 minutes of pre‑programmed content across 125 interactive videos, creating about 190,512 possible speech‑action combinations. In April 2024 the museum added “Ask Dalí,” where guests can ask any question and receive answers generated by GPT‑4 and ElevenLabs, drawing on Dalí’s writings and archival audio.
The AI avatar was built by the in‑house production team of advertising agency Goodby Silverstein & Partners, which describes the project as “mass intimacy” – a personalized yet scalable visitor experience.
Unlike earlier posthumous recreations such as the hologram of Tupac Shakur at Coachella or CGI‑enhanced performances of actors, the Dalí avatar has no human performer; it is entirely synthesized from the artist’s surviving media archive.