Bastei Lübbe introduced the LIV imprint to expand its portfolio into the romance market for an audience slightly older than its New Adult segment.
LIV, an acronym for “Liebesromane für Leser:innen ab Ende 20,” will focus on love stories aimed at readers in their late twenties.
The imprint’s initial offering comprises six titles, which the publisher plans to release in the spring of 2027.
By targeting this specific age group, Bastei Lübbe seeks to bridge the gap between its existing New Adult titles and broader adult romance fiction.