HarperCollins UK introduced Wildlit as its latest adult imprint, targeting readers of commercial fiction across multiple genres.

The imprint will centre romance as the common thread linking its titles, while still offering a broad range of genre fiction.

Details of the launch were shared in a premium article on Jane Friedman’s newsletter, which is available to paid subscribers.

HarperCollins UK did not provide further specifics about the imprint’s editorial team or upcoming catalogue.