In a new episode of the Self‑Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss the potential of artificial‑intelligence platforms to manage an author’s promotional activities.
The conversation focuses on AI applications ranging from creating and optimizing Amazon advertising campaigns to updating book metadata and generating weekly market trend reports.
La Ronn and Black evaluate the capabilities of tools like Claude and ChatGPT, weighing their efficiency against the nuanced decisions traditionally made by authors or marketing consultants.
The episode, released on 18 October 2026, aims to inform independent writers about the practical limits and opportunities of delegating marketing functions to AI.