Sanders began publishing in 2012 after self‑releasing her debut novel Finding Pride for $0.99, a move that yielded 60,000 downloads in eight weeks and prompted her to pursue editing and professional covers.
Today her catalog comprises 11 series and six stand‑alone titles, five of which were traditionally published, and the remainder self‑published, resulting in roughly 1,000 distinct ebook, paperback and audiobook editions across English, German, French and Italian markets.
To keep the backlist visible, Sanders runs an app‑driven promotion cycle that schedules discounts, series bundles and new‑release alerts, relying on a master tracker to balance coverage. She cites BookBub as her top marketing channel since her first Featured Deal in 2015, followed by Meta and Amazon ads.
Her permafree strategy involves offering the first book of each series for free, converting 60%‑70% of those readers into purchasers of the second installment, which are typically her highest earners.
Recent success includes a July free Featured Deal for Unlucky in Love, which generated about 50,000 downloads and boosted sales and pre‑orders for subsequent titles in the series.
Sanders manages the operational load with Notion for tracking notes and Vellum for formatting, while delegating most marketing execution to an assistant, retaining only graphic design and copywriting tasks.