Data from the Italian book market shows that comics made up just over one tenth of the total printed‑book volume sold by specialist retailers between January and September 2026.
The share, measured at 10.1% of the overall market, reflects the growing presence of graphic‑novel and comic titles within professional book‑selling channels.
The figure is based on sales tracked across the country’s Fachhandel, the segment of the book trade that supplies libraries, schools and dedicated bookshops.
Industry observers note that the proportion highlights a shift in consumer preferences, with graphic storytelling gaining traction alongside traditional prose.