Invited by Buchwert regional managers Ingrid Winter and Johanna Schnorr, participants explored how clear thematic concepts and streamlined displays can boost visibility for books and gift items.
Speaker Angelika Niestrath, bookseller and founder of the Nonbookareal, demonstrated practical techniques, emphasizing the importance of cohesive themes, bold staging and the removal of excess.
After a guided tour of the store, attendees redesigned several presentation areas, turning ordinary shelves into eye‑catching focal points.
Ulrike Helmling of Werber Bookstore (Bad Honnef) described the experience as “incredibly inspiring,” while Tanja Huckemann, manager of Bonifatius, highlighted the energising peer exchange and pledged to stay engaged.
The workshop concluded that successful merchandise presentation need not be costly; a clear theme, consistent design and focus on essentials are key, according to Buchwert regional manager Ingrid Winter.